• Cycling Demographic Information

• Top Reasons to Become a Sponsor

• Sponsorship Opportunities (media kit)

THANK YOU
to the 2007 Sponsors of the
Tour of Somerville Cycling Series!

Ethicon, Inc.
Ortho-McNeil
Arm & Hammer
Sanofi-Aventis
Courier-News
Somerset Medical Center

Affinity Federal Credit Union
Aton Computing
Citi Smith Barney
SportsBaseOnline
Summerfield Suites Suites
Suzuki

The Cycling Enthusiast: High Disposable Income and Well-Educated!

• 56% are male and 44% are female.
• 87% are between the ages 25-54.
• 97.4% own road bikes with an average bike price over $3,000.
• Highly Educated: 92% are college educated and 41% have post-graduate degrees or studies.
• High Income Levels:
  • Average Household Income: $106,100.
  • Average Median Income: $87,400.
  • % with income > $70,000: 66%.
  • % with income > $100,000: 39%.
• Cycling is the second most popular recreational activity behind sport walking.
• Cycling is the #1 fitness and health activity among doctors, lawyers and other high net-worth individuals over the age of 40.

Sources: Simmons, MRI, USA Cycling Membership, Bicycling Magazine; VeloNews - Competitive Cycling Journal